John Peters

PRINCIPAL

John is an accomplished Consumer Insights & Strategy Consultant. He is an expert in identifying actionable insights to leverage for profitable business growth and stronger brand equities. Over his career he has worked on iconic brands including Raid, Glade, and Pledge, as well as with B2C and B2B clients across a diverse range of industries.

John’s marketing research experience combined with his role on several business leadership teams has provided him with the ability to identify key business issues, and develop, execute and analyze research to address those issues. He has worked across a range of business areas, including established brands, new products, global markets, and Design-to-Value (DTV).

Prior to consulting, John held Insight leadership roles at SC Johnson. In his DTV role, John was the Global Insights lead and member of the DTV Leadership team.

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