Raechell is the CEO and Founder of Thyme Collective. She has extensive global marketing, agency, innovation, management and partnership experience across B2C, B2B and Non-Profit industries.
She is an expert in branding and development of actionable strategy to drive profitable growth. Her skills have been honed working with amazing clients such as HBO, Lowes, 3M, Intel, Chobani, Twitter, Best Buy, Johnsonville, Dyson and Capital One.
As a consultant, she wears many hats, and is involved in numerous roles such as: managing multiple projects, brand consultation, marketing, and idea creation. She’s a creative problem solver, carefully combining design, marketing and engineering ideas, resulting in well formulated design solutions.
Prior to founding Thyme Collective, she headed up GMR Marketing’s global strategy & planning group and led brand, innovation, value strategy and global portfolio optimization for SC Johnson. She holds an MBA International Business from Marquette University and a Mechanical Engineering degree from the University of Wisconsin.